on the #1 Shopping Day
With Saturday delivery to the homes of all Journal
subscribers — plus national newsstand distribution
that includes new consumer and retail locations —
Weekend Edition instantly becomes America’s most
widely circulated weekend newspaper.
Saturday makes sense
Recent U.S. government research shows that
Americans spend more time shopping on Saturday
than any other day — and Weekend Edition puts
your message in front of The Journal’s active, high-
spending audience before their weekend purchase
decisions are made.
ABC Statement, March 2005 [PDF]