Journal readers represent one of the most attractive audiences
available. They are educated, affluent and influential in their
communities. Weekend Edition is made specifically for this
engaged, active consumer.
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| Male/Female | 69%/31% |
| Average Age | 51 |
| Graduated College or More | 78% |
| Employed | 80% |
| Average HH Income | $224,205 |
| Average Personal Income | $115,356 |
| Average Value of HH Total Funds | $339,813 |
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