and the people who act on it
Readers of Weekend Edition are decision makers by
nature. Their business influence is incomparable, their
investment decisions make markets and their consumer
spending, much of which takes place over the weekend, is
unmatched. These readers excel in a fast-paced lifestyle,
yet they recognize the value of having a brilliant weekend.
That’s where Weekend Edition comes in. It’s a
decidedly relaxed Journal, but one that’s as powerful as
those who read it.
8 An Engaged, Active Consumer
8 Business & Investor Profile
What decisions do
Weekend Edition readers make?
8 Lifestyle Decisions
8 Investment Decisions
8 Business Decisions